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Customer Relationship Management: Concepts and Technologies ... Book details · ISBN-10. 1138789836 · ISBN-13. 978-1138236813 · Edition. 3rd · Publisher. Routledge · Publication date. 2 February 2015 · Language. English · Dimensions. |
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Customer Relationship Management: Concepts and Technologies ... The book is structured around three core types of CRM – strategic, operational and analytical – and throughout each chapter, case illustrations of CRM in ... |
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